Safety First is operated by Simon and Sara-Ann Burgess who are widely considered to be highly professional and outstanding innovators within the insurance industry.
The insurance market is saturated with direct insurers, comparison websites and insurance brokers all offering ‘that unbeatable premium and excellent cover’, Safety First believes however that very few insurance providers really cater for individual consumers circumstances or needs.
Insurers tend to adopt a ‘one size fits all’ approach. Yet because no two consumers are the same, they can often be left ‘high and dry’ when it comes to making a claim, because of policy exclusions and conditions.
Safety First addresses this by offering bespoke insurance policies that have flexibility and breadth of cover to properly meet consumers’ needs – and so provide financial support when it’s needed most, i.e. at the time of a claim.
Safety First can do this because of the expertise of its Directors. In 2005 they were recognised by the Government as being pre-eminent in their field and granted permission by the then Secretary of State for Trade & Industry to use ‘British’ in their company name and became British Insurance. Very few firms are allowed to do this.
With Safety First Simon and Sara-Ann will continue to champion the cause of consumers, advocating for greater fairness and transparency across the insurance industry in a bid to make quality insurance more affordable and accessible to all.
What Safety First does
Safety First is an online insurance provider, allowing consumers to buy insurance policies directly from the internet. Safety First has invested in technology to ensure that its insurance policies can be easily accessed and bought, resulting in very low overheads. This allows Safety First to keep its prices low – delivering exceptional value for money.
Safety First’s aim is to make insurance simple and to keep paperwork to a minimum. It recognises that whilst insurers love jargon, small print and exclusions, their customers do not! It appreciates consumers can be unaware of what they are covered for when buying a policy, resulting in claims being rejected because of exclusions.
Safety First believes that if insurance is explained more simply and sold in the same way as any other goods or service – i.e. this is what it is, this is what is does and this is the cost – then consumers will be in a better position to make an informed decision prior to purchase and not waste their money on worthless insurance.
Why choose Safety First
Very few other insurance providers can match the credentials of Simon and Sara-Ann Burgess. Their business ethics are irreproachable and over the years they have constantly lobbied other insurance providers to offer better deals for consumers, whilst leading the way by delivering this themselves.
They fervently believe that insurance should be accessible and affordable for all. This why Safety First calls for greater transparency and simplicity within the insurance sector, and lambasts those insurance providers motivated by vast profits, who cut cover and hike up premiums.
Safety First offers a market leading insurance portfolio at competitive prices because of the unique relationship it has developed with its underwriters at Lloyd’s and in the wider London Insurance Market. This is reflected in its insurance policies that are widely considered to be market leading for benefits, costs and support services.
The Safety First portfolio can be assessed and purchased more easily than virtually any other online insurance provider and its policies are regularly reviewed and updated to ensure both competitiveness and to ensure that they remain appropriate for the needs of its customers. Very few other insurance providers take such a proactive approach.