Safety First is the brainchild of two of the UK’s most successful and respected insurance providers Simon and Sara-Ann Burgess. The Burgesses, have a reputation for honesty and integrity and a proven track record for making insurance accessible and easily affordable to all.
Safety First is a trading name and Registered Trade Mark of Safety First Limited and being independently owned, it has the freedom to develop high quality insurance products at competitive prices that are simple to access, understand and buy. Profit is channelled back into its product portfolio, which allows Safety First to keep premiums low and to reward its customers with lower prices.
Furthermore, Safety First endeavours to be transparent. This means they buck standard insurance industry trends by positively avoiding jargon, small print and confusing policy terms and conditions. Instead, they describe what their policies do, their pitfalls, explain who can and should buy them and the most importantly who should not.
Safety First is trusted and respected within the insurance industry and is widely recognised as an outstanding consumer champion. Online businesses, insurance brokers and independent financial advisers all choose Safety First because of the unique and special relationship it has with Lloyd’s Underwriters and the wider London Insurance Market. Put simply, Safety First can go ‘that extra mile’ because its insurers trust it to do so wisely.
Over recent years the Safety First’s Directors have won more awards than virtually any other insurance provider. They have been put under the microscope by independent, high calibre judges and as a result, have been recognised for customer service, corporate social responsibility, business ethics and applauded for the contribution they have made to champion the cause of consumers.
Outside of its normal business, Safety First strives to demonstrate flexibility in the face of adversity – meaning they do their utmost to deliver an insurance solution to any problem.
The Directors of Safety First insured the first bear to be sighted in Bavaria for over 200 years. This German national symbol crossed the Italian border and was going to be shot, so they insured it for one million Euros to help save its life.
On a similar vein, they are also Guinness World Record Holders, having insured Violet the Rhode Island Red Chicken for £1 million. The Record, for insuring the world’s most valuable bird, was in response to threats to kill Violet by members of the Finchingfield Parish Council, following her alleged damage to a war memorial in the Essex village.
These actions and their numerous award wins all demonstrate their resolve to develop socially responsible insurance policies for those who face difficult circumstances.